Ron Pawlowski

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Retail Employees Can Build Loyalty With Clientele Management

01st February 2010
In our new era of retail, consumers are not only constrained by limited disposable cash, but also from an overwhelming choice in our hyper-competitive market. Customers often defer making buying decisions when they feel that they have so many things they... Read >

Retailers can Promote Products Through Staff Picks

05th May 2009
Every progressive retailer can capitalize on the knowledge and opinions of their employees to make greater sales. All employees will develop opinions on your product line and a list of favorite items. Implementing a "Manager's Picks" or "Staff Picks" ... Read >

Retail Conversion in fhe New Economy

30th November 2008
One of the most critical retail metrics I consistently talk about involves a store's conversion ratio. Conversion ratios rank up there with personal productivity per hour metrics by employee. The conversion ratio is typically calculated and expressed... Read >

Improving Merchandise Turns

23rd September 2008
Improvements to Merchandise Turn Rates In my previous article I raised the factor of Merchandise Turns and their positive or negative effect on the bottom line. It's critical that you understand your current Merchandise Turn rate at least at a ... Read >

Store Signs - Some Great Ideas

16th April 2008
Today's Retail Action Article   April 14th, 2008   Store Signage - More Ideas In my last article I discussed store signage and some of the common errors that stores without a structured sign design program may encounter. Here are some more ideas for... Read >

Managing SMART Objectives

08th February 2008
Managing S.M.A.R.T. Objectives Objectives that we give our managers and other employees can elevate our company to excellence when carried out successfully. Objectives that are understood and easy to evaluate at any time are classically referred to as ... Read >